Enterprise Integration Summit

Integration Powers Digital Transformation for APIs, Apps, Data & Cloud

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April 18, 2024

Virtual Summit

AI-powered iPaaS provider Tray.io is offering a rich set of services to help enterprises more quickly design and operationalize high-value automation projects. The Tray Advantage Program includes technical support, community and education and training resources.

The Tray Advantage Program works with the Tray Universal Automation Cloud unified iPaaS solution.

Tray.io’s Universal Automation Cloud offers a versatile platform for users with varying objectives and technical expertise, including low-code (Tray Code), a code-first programmatic access (Tray Build) and a “chat first’ interface powered by LLMs and 600+ pre-built connectors (Tray Chat).  

Dominic Lewis, Tray.io’s Co-founder and Chief Revenue Officer noted that to unlock the deep values from AI-driven automations, enterprises also need to support their IT and business teams. 

“Automation leads to direct improvements in business operations and sets organizations up for future success. To reap the full benefits, it’s imperative to instill automation as a skill set across the workforce.  At Tray.io, we’re focused on ensuring everyone with a role in an enterprise’s automation journey is well-equipped, educated, and engaged.”

Tray.io Supports Automation Excellence for All Team Members

“We believe it’s important to take a holistic approach to support and customer success,” Lewis told IDN. “Our new suite of services is designed to provide the ideal operational support and educational resources our customers need to accelerate enterprise integration and automation initiatives.”

In this context, the Tray Advantage program offers a wide range of assistance to help organizations on their automation journey, he added. 

Global Support: With a worldwide presence, Tray.io ensures that teams receive timely and effective assistance, regardless of their location.

 

Comprehensive Automation Education via Tray Academy:  With programs for all users, from novice to expert, Tray Academy provides interactive and hands-on education. Notably, courses help users not only become proficient in building efficient and scalable workflows on Tray, but helps familiarize users with key principles of effective automation.

 

Engaged Community: Join a vibrant community of like-minded professionals. Share insights, ask questions, and collaborate with peers to solve automation challenges. Members can learn tips and tricks, best practices and how to implement innovative use cases. 

 

Live Workshops: Tray.io’s live, practitioner-led workshops provide the opportunity for hands-on learning and skill development and keep teams up-to-date with the latest in automation techniques.

 

Composable Templates and Assets: Tray.io’s library offers a range of pre-configured workflow templates, snippets and other reusable automation assets. These resources aim to streamline integration and automation workflows, and are customizable and adaptable to specific business needs.

 

Supplemental Project-Based Development Services: Work closely with Tray.io experts to co-develop integration and automation projects. Leverage their expertise to drive successful outcomes across your organization.

 

Partner Network: Tray.io’s has an extensive network of partners, allowing members to collaborate with industry experts, consultants, and solution providers to maximize the value of your automation initiatives.

Tray’s Holistic Approach Extend to Automation Itself

In fact, Tray.io also takes a “holistic” approach to automation itself.  According to Tray.io, transcends the traditional boundaries of robotic process automation (RPA). While RPA mimics human tasks—such as data entry in accounting systems—it often remains fragile and lacks scalability.

Lewis told IDN that Tray.io takes a more holistic approach to automation, one which  considers the entire ecosystem rather than isolated tasks. He explained:  

“Tray.io’s view of automation is more holistic than RPA, which simply mimics human processes, such as data entry in an accounting system. RPA can be simple to implement, but it is fragile and limited in scale.

 

Tray.io’s roots are in low-code workflow automation and our Universal Automation Cloud provides users three ways to work depending on their objectives and technical skill level.

We have the low-code Tray Build environment for business technologists; Tray Code, which has programmatic access to the platform for developers who want to work code-first; and Tray Chat, which turns simple, natural language inputs into on-demand automations.”

For developers, Tray.io’s multi-disciplined platform approach meets the needs of developers and less-technical users to build and deliver end-to-end automation projects, Lewis added.

“The Tray environment provides an easy-to-use foundation that extends from no-code to code-first for developer flexibility. At our core, we offer a visual builder to design the interactions between the connectors. This automation canvas is where users can ‘see’ the workflow and collaborate with stakeholders to troubleshoot it, change it, and optimize it in a low-code way.

 

Tray.io’s customers can jumpstart their automation initiatives by tapping into our library of composable assets, which includes workflow templates and snippets. They can also use direct API access to leverage Tray in their own coding efforts. Additionally, Merlin AI, the platform’s intelligence layer, brings LLM-powered integration and automation development to every experience and expedites the automation building process.

 

The ‘UX’ outcome of the automation to the user is often as simple as a Slack or Teams notification or getting a report through Salesforce or Smartsheet with the data and insights they need to do their jobs.”

Use Cases for Automation with Tray Universal Automation Cloud

Tray.io’s holistic view of automation empowers organizations to embrace automation across on-prem, hybrid and cloud environments to support big-vision customized projects. Popular use cases include:

End-to-End Automate to support entire workflows and business processes by connecting disparate systems seamlessly, ensuring data flows smoothly across applications.

 

Data Synchronization and Migration to keep databases, CRMs, and other systems in sync.

 

Real-Time or Event-Driven Actions to allow your apps and infrastructure to respond dynamically to changing conditions.

Readers can learn more about the Tray Advantage Program here