Informatica Cloud Adds Data Masking, Workflow; Acquires Active Endpoints

Informatica Cloud’s latest update adds data masking and workflow, and sports a new level of  data quality and MDM support.  Informatica also signaled more cloud-friendly process integration is in store, as the firm acquired Active Endpoints, creator of Cloud Extend for Salesforce.com. IDN speaks with Information Cloud vice president Darren Cunningham.

Tags: Active Endpoints, cloud integration, data masking, Informatica Cloud, iPaaS, MDM, SaaS, Salesforce, workflow, expert voice,

Darren Cunningham
vice president


“Informatica Cloud’s data masking comes as customers ask for more and better ways to secure their cloud-based data”

Informatica Cloud’s latest update adds data masking and workflow, and sports a new level of  data quality and MDM support.  Informatica also signaled more cloud-friendly process integration is in store, as the firm acquired Active Endpoints, creator of Cloud Extend for Salesforce.com.

Informatica Cloud Spring 2013 expands its capability to support “hybrid IT” via its  iPaaS (integration Platform as a Service) capabilities to integrate on-premise and cloud data and systems. Notable additions are new data masking and workflow features and key updates to data quality, master data management and quick-deployment features, Informatica Cloud vice president Darren Cunningham told IDN. 

Click Here for More Details on Informatica Cloud Spring 2013; Free Trial Offer

Informatica Cloud Data Masking is a SaaS-based solution to ensure data privacy and reduce the risk of data breaches in application development and testing (sandbox) environments. “Data masking can stem the risk factors of cloud apps, and even promote broader adoption,” Cunningham said, noting that a single data breach can cost  an organization $5.5 million, on average. 

“Our data masking support comes as customers ask for more and better ways to secure their cloud-based data,” Cunningham added/ Informatica Cloud Data Masking, which leverages Informatica’s well-established on-premise data masking technology, is optimized for ease-of-use and presents users a wizard-based, self-service features.

Informatica Cloud Data Masking features enable users to:

  • Reuse pre-built data masking algorithms. To ensure test data is de-identified, yet realistic, with SaaS applications and cloud test environments;
  • Quickly define custom data masking rules. To flexibly support specific security, privacy and testing requirements; and
  • Ensure data masking rules are consistently applied. This applies to data spanning on-premise and in the cloud 


Two cloud experts said Informatica Cloud’s data masking aptly responds to mounting requests for better data security around all phases of SaaS adoption and cloud integration.

Evan Quinn, a senior principal analyst at ESG, said in a statement: “There is an ever-increasing amount of data in the cloud that, just as with on-premise data, needs to be protected throughout its lifecycle. Informatica’s data masking service allows enterprises to easily secure this information and take advantage of the many benefits associated with SaaS and support hybrid IT without introducing unnecessary risk.”  
 
“Many customers wait days for IT to change the sensitive or confidential data, delaying releases. For example, I was at a customer last week where the customer was waiting five days for IT to mask the sensitive data,” said Dave Cheung, Cloud Sherpas, a provider of managed Google Apps solutions.

Informatica Cloud Enhances Workflow Support 
Powered By Active Endpoints’ Cloud Extend

Informatica Cloud Spring 2013 also reflects the growing customer expectations that SaaS systems support end-to-end workflow and process integration across on-premise and cloud.

The Informatica Cloud Extend workflow service gives Salesforce the ability to visualize, create, activate and manage  advanced workflows and screenflows. “Users are looking to do more to improve their productivity with Salesforce, including ways to automate workflows,” Cunningham said. Informatica Cloud Extend will let users create and deploy consistent and repeatable processes and end-to-end workflow across on-premise and Salesforce.

 In specific, Informatica Cloud Extend will let non-technical users:

  • Encapsulate and automate best practices across business processes and human workflows.
  • Create and maintain workflows composed of data in Salesforce CRM and other applications in the cloud or on-premise.
  • Take advantage of “guidance trees” that let non-technical users create and publish workflows that will support a sales activity step-by-step. These ‘guidance trees’ can be accessed from Salesforce screens, websites or even mobile devices.


informaticacloud_01Informatica Cloud Extend is driven by Active Endpoints’ cloud-friendly workflow and BPM technologies. Informatica Cloud announced it formally acquired Active Endpoints  The technology presents easy-to-use widgets and tools that automatically render workflows created by non-technical users into standard code, including WSDLs, XML schema and BPEL.  The idea is that business users no longer need to assemble Visio diagrams, hand them over to IT to build and then check for errors. 

Other  Informatica Cloud Spring 2013 add-ons include

  • Updated enterprise-class cloud integration security and administration.
  • Expanded cloud contact validation and master data management (MDM) applications.
  • New Cloud Connectors and Get it Now Cloud Integration Templates on Informatica Marketplace.
  • New “hybrid security” options to allow users to store connection credentials (e.g., username, password, security token, etc.) on-premise, behind the firewall or in the cloud
  • Admin control over “blackout” periods to all IT to define periods when no integration, replication or data quality jobs will run. This strengthens IT control and simplifies management of upgrades.
  • More MDM for Salesforce to allow users to standardize, cleanse and consolidate data from multiple instances of Salesforce (known as “orgs”), while tracking lineage back to the contributing orgs. Informatica Cloud MDM can also reference back to the contributing org for better record standardization and deduplication.
  • More connectivity, pre-built integration templates. Informatica Cloud Spring 2013 now offers more than 50 connectors and 30 cloud integration templates via the Informatica Marketplace

 




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